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Your plane was an hour late, now you only have five minutes to reach your
connecting flight; but where is Gate A24? What you need now are good signs and a
good guidance system to direct you quickly and clearly to your destination.
In a world where mobility and fast orientation in foreign places is becoming
ever more important, life without guidance systems is almost unimaginable.
They have to process and present information in such a way that it is easily
read and understood, satisfying our basic need for orientation, making us feel
secure and alleviating our primal fear of losing our way and getting lost.
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